SEOUL: As BTS marks its return to the spotlight, its dedicated fanbase, known as ARMY, has launched a global campaign to support Korean adoptees, shedding light on a long-overlooked issue rooted in South Korea's history.
To celebrate BTS's return after a period of solo projects and military enlistments, ARMY members around the world have organized rallies, social media drives, and donation campaigns calling for justice, visibility, and legal support for Korean adoptees, many of whom were sent abroad during the post-war decades.
Under the banner "Bring Them Home", fans have raised awareness about the challenges faced by Korean adoptees—particularly those who wish to reclaim their Korean identity or citizenship but are blocked by legal or bureaucratic hurdles. Events have been held in major cities such as Seoul, New York, Paris, and Amsterdam, where adoptees and fans gathered to share stories, hold performances, and distribute educational materials.
“BTS has always spoken about identity, family, and belonging,” said Maya Kim, an ARMY organizer in Los Angeles. “It felt natural for us to turn that message into action, especially for those who were separated from their roots.”
BTS members have previously expressed support for marginalized communities, and ARMY’s campaign aligns with the group's values of self-love, inclusion, and justice. The campaign gained momentum on social media, with hashtags like #AdopteeRights and #BringThemHome trending in multiple countries.
In South Korea, the issue of overseas adoption has become increasingly controversial. Thousands of adoptees, sent primarily to the U.S. and Europe, have returned seeking recognition and connection, often facing legal roadblocks or societal indifference.
The fan-led movement also aims to pressure the South Korean government to ease citizenship laws and provide legal support for returning adoptees. Donations collected through the campaign will go to nonprofits assisting adoptees with legal aid and mental health support.
“This campaign is more than just a fan project—it’s a human rights movement,” said Lisa Nguyen, a Korean adoptee and ARMY member. “We’re using our collective voice to create real change.”
