RIYADH: Saudi authorities have firmly denied recent international media reports claiming that the Kingdom plans to license alcohol sales beginning in 2026.
According to informed Saudi sources, “these claims lack any official confirmation and do not reflect the current policies or regulations.” Speaking to Arab News, the sources emphasized that Saudi Arabia remains committed to its unique cultural and religious values while advancing its ambitious tourism goals.
The clarification comes amid speculation that the Kingdom might be relaxing its long-standing alcohol ban. However, officials reiterated that there has been no change in policy. “Saudi Arabia continues to offer a culturally immersive experience that respects local traditions—an approach that has been embraced by millions of international tourists,” the sources said.
Regarding the consumption of alcohol by non-Muslim diplomats, Saudi authorities have recently implemented new regulations. Under the updated framework, embassies representing non-Muslim countries are no longer permitted to import alcohol through diplomatic shipments. The move aims to prevent the unauthorized use of such shipments and enhance regulatory oversight.
While controlled access to certain goods may still be possible under strict guidelines, the authorities were clear that this does not signal a broader policy shift toward alcohol availability in the general public.
The Kingdom has seen remarkable growth in tourism in recent years. In 2024, Saudi Arabia welcomed 29.7 million international tourists—an 8% increase from 27.4 million in 2023. Tourism spending reached 283.8 billion Saudi riyals, with 168.5 billion SAR contributed by foreign visitors alone.
Officials say this growth reflects global interest in Saudi Arabia's cultural, historical, and natural offerings. “We remain focused on developing a tourism sector that aligns with our values and Vision 2030, without compromising on our core principles,” the sources concluded.
The government continues to encourage respectful tourism while dispelling rumors that misrepresent its policies.
